Marketer. Leader. Servant.

Marketing has been my profession, but serving others has always been the motivation behind my work. I believe the most meaningful organizations are built through strong relationships, thoughtful leadership, and a commitment to positively impacting the communities around them.

I currently serve as Director of Marketing for Wisp by Apex42, where I lead marketing for a B2B SaaS platform focused on space and facility management. As a member of the executive leadership team, I contribute to company-level strategy including growth initiatives, product direction, and acquisition planning while also leading the strategic planning and execution of the company’s marketing function.

Apex42 was formed in 2024 following the acquisition of Wisp from Gensler, where I previously worked as part of the Wisp team. During this transition, I worked alongside our leadership team to help create and launch the Apex42 brand from the ground up, including naming, positioning, messaging, and leading the development of the company’s website and brand presence.

Beyond brand and growth strategy, I have also led the development of the company’s marketing and revenue infrastructure. I directed the implementation and configuration of a CRM platform, designed lifecycle stages, defined marketing and sales pipeline structures, built automation workflows, implemented attribution tracking, and created reporting systems that support data-driven decision making. This work aligned marketing and sales around a unified pipeline and established a scalable foundation for growth.

Across my four years with the Wisp team, inbound marketing has consistently generated 90–95% of company leads, including a 50% conversion rate from MQL to SQL, while the launch of the Apex42 brand increased brand awareness by 42% within the first quarter.

Alongside my professional work, I have always believed in using my skills to support others and contribute to the community. I currently serve as a Board Member for Kevin’s Legacy Foundation, an organization dedicated to suicide awareness and prevention. I previously served as a Board Member and Committee Chair for Downtown Mainstreet Inc., supporting the revitalization and growth of downtown La Crosse, and was honored to receive the organization’s Volunteer of the Year Award in 2024.

In addition to my role at Apex42, I operate a small consulting business where I partner with small businesses on marketing strategy, leadership coaching, and digital presence development. I enjoy helping organizations build stronger foundations and discover new opportunities for growth.

Outside of work, I enjoy spending time outdoors, renovating my vintage 1972 Shasta 1400 camper, and indulging in two of my favorite things: oysters and martinis. My family and I enjoy camping, music festivals, and exploring new places, often with our dog Reika along for the adventure.

Earlier in my career, I worked as a Resident Assistant serving the geriatric population, as well as in Human Resources and Office Management roles. Those experiences shaped my servant leadership mindset and reinforced my belief that our greatest impact comes from how we support and uplift the people around us.

Our greatest impact comes from how we support and uplift the people around us.